TE Tips: How To Identify Your Target Market

TE Tips: How To Identify Your Target Market

Today's post is a guest post from Teacher Entrepreneur Laura Buell of Buell Media.  Laura is a freelance writer and voice talent.  In this post Laura shares some thoughts with us about identifying your target market.

While education is compulsory, your business is not.  Part of an effective business plan includes identifying your market:  your potential clients.  Whether you sell a product or offer a service, your marketing strategy depends on knowing who will want your product.

Consider the lesson plans of your past.  Chances are differentiated instruction was necessary to reach the diverse students in [...]

Teacher Entrepreneur Profile: Cory Peppler of Parentingdigital.com

Teacher Entrepreneur Profile: Cory Peppler of Parentingdigital.com
Today's Teacher Entrepreneur Profile is a great Skype Interview with Cory Peppler of Parentingdigital.com.  Cory has been a classroom teacher, librarian and is now an educational technologist.  On his site he shares his expertise in helping parents manage the issues that accompany raising kids in a digital age.

As a former English teacher he is an excellent writer.  His content is well written and engaging. He combines his experiences as a parent and educational technology specialist to provide some guidance to parents.. He provides insight on how to deal with issues such as cyber safety, [...]

TE Tips: Time Management

Time is the universal struggle for the Teacher Entrepreneur.  Work Smarter, Not Harder: 21 Time Management Tips to Hack Productivity, authored by Jordan Bates is an article that I read recently in my quest for time management mastery.  I’m not sure that anything new has been written about time management but sometimes it is just helpful to have a refresher.  This is one of the most practical articles I have read in a while.

The article doesn't contain anything earth shattering or ground breaking but it has a lot of good information in it and it is written in a quick [...]

Teacher Entrepreneur Profile: Helene Segura of Helenesegura.com

Teacher Entrepreneur Profile: Helene Segura

Today’s Teacher Entrepreneur Profile is the Inefficiency Assassin Helene Segura.  I saw an interview with Helene on YouTube and knew I had to speak with her about her transformation from classroom Teacher to Inefficiency Assassin!  She started her journey helping students get and stay organized to facilitate their academic success.  From there she moved on to helping adults become more organized and the rest is history.

CS:  How long have you been an educator and what positions have you held?

HS:  I was an educator for 15 years.  I taught 9th grade English and was the assistant Department [...]

TE Tips: Assess Your Skills To Identify Opportunities

TE Tips: Assess Your Skills To Identify Opportunities

Today's post is a guest post from long time Teacher Entrepreneur Peggy Hallett.  Peggy had an extensive career as an educator and small business owner.  She ran her own private school in Kingston, Ontario, Canada and now spends her days as a writer and educational consultant.  Peggy has graciously shared this post and will be appearing in an upcoming Teacher Entrepreneur Profile.  Today Peggy shares some thoughts with us about how you can identify opportunities by assessing your own skills.

I once had my sister in law drop by my classroom to meet me [...]

Teacher Entrepreneur Profile: Kim Conrad of Coldwell Banker

This week’s Teacher Entrepreneur profile is Kim Conrad of Coldwell Banker Roth Wehrly Graber https://www.coldwellbanker.com/agents/KIMBERLY-CONRAD-46582 .  I encountered Kim when I was searching our local multiple listing service for investment properties.  I noticed one of the listings had a school email address so I contacted her.

CS:       How long have you been an educator, and what positions have you held?

KC:      I’ve been an educator for 37 years.  I’m currently an instructional coach for K-2.  I taught Kindergarten for 20 years and have taught 2nd and 3rd grade as well.

CS:       What is the name of your business and where is [...]

TE Tips: Quick Tips To Improve Your Facebook Posts

I am in the process of developing my Facebook skills.  I’m guessing this info could be useful to you as well.  If you are farther along the road than I forgive me as this post won’t be of much help to you.  Speaking of farther along the road.  I wanted to give you an example of a Teacher Owned Business that I think does a good job of using Facebook for their business. Here is a link to the page of Lucktech Photobooths, they do a good job of using Facebook to engage and interact with their customers.

According to internet marketing guru [...]

Teacher Entrepreneur Profile: Lance Clark of LC Media

This week’s Teacher Entrepreneur profile is Lance Clark of LC Media.  I first met Lance several years ago when I was a student at Huntington University.  I recently had the pleasure of sitting down with Lance over lunch to learn about some of the exciting things that are happening at LC Media www.lanceclark.com

CS:       How long have you been an educator, and what positions have you held?

LC:      I have been in higher ed for 25 years.  I started in residence life at Anderson University for 2 years and then moved to Huntington University to join the Communication Program faculty [...]

TE Tips: Improve Your Social Media IQ

I just finished reading marketing guru Gary Vaynerchuk’s  book Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World.  It was a book full of valuable info about social media marketing…it was also a little depressing.  There are so many platforms, so many approaches and so many nuances to each platform.

I was a late adopter of social media because much of my career at school was spent working with at-risk juveniles, some of whom I would suspend or expel from school, often angering them and their parents.  When I wasn’t dealing with them I could [...]